Hiring the right Philippines digital marketing expert to help you grow your company can be a challenging task, especially if you are not an expert in this field. It can be difficult to evaluate the true capabilities and expertise of the prospective candidates or even fully vet references from previous jobs. You can make your search a little easier by asking the prospective candidates the following questions.
First of all, ask the Philippines digital marketing expert you want to hire about the digital marketing channels that they are experienced in. The purpose of this question is to help you know the channels that the expert can currently conduct digital marketing campaigns on. A good candidate will let you know the channels that they have worked on, including the setup, campaign management, and optimization as well as reporting. They will also help you know the number of years that they have used those channels professionally and the results that achieved on those channels for similar brands, and any certifications that they have attained.
Keep in mind that a great Philippines digital marketing expert can, and should, learn new platforms down the road. This means that it is not an immediate red flag if the prospective candidate does not have experience in a specific platform that you use in your business. However, you need to make sure that you have all the information on their expertise and potential to be able to make a more informed decision.
Another question you need to ask the prospective digital marketing expert is about the digital marketing campaigns that they have worked on and their role in those campaigns. It is very important to determine how big a role the individual you are considering played in the marketing campaign’s success to see if they have what it takes to truly execute strategies.
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