User identity verification is one of the technologies that you should consider if you want to boost the security of your business. This security measure has proven to be effective when it comes to preventing fraud and other malicious activities. If you review it closely, you will find that it brings a number of important benefits to businesses.
There are various ways that user identity verification can help you. One of them is accurate age verification. In some industries, selling of certain products is prohibited to customers under a certain age limit. Simply adding an age gate to online storefronts does not help much. Using user ID verification technology, an age restriction can be put in place. This way, the system can warn users and automatically prevent access to products and services for users that are not old enough.
Accurate user verification is also a positive addition to the user experience. For example, you can make use of validated birth dates to send birthday greetings to your customers. You can feed the validated birth dates to automated email marketing automation tools in order to make the process simpler.
Another benefit of user identity verification is that is can help prevent online attacks. Most of the attacks that target online businesses usually rely on fake identity as well as fraudulent personal details to work. Verifying user identity is an effective countermeasure when attackers try to acquire products and services with the use of a fake or stolen credit card. The attackers who do not pass the identity verification process cannot be able to complete their transactions. On the other hand, legitimate users with good intention of purchasing your products and services will have no difficulties confirming their identity.