Online Entertainment & Streaming Services Seek Stronger Identity Authentication

Identity Authentication

Video and audio streaming platforms are now more prominent in numerous households. These websites allow legal access to different media content and provide a convenient viewer experience in the comfort of one’s home.

Similarly, the online gaming industry has also increased its user base, especially with the popularity of mobile versions of computer games. This growth emphasizes the need for an effective ID verification solution to protect the system and its users.

Cinemas, casinos, and game arcades have paused their operations due to the onset of the global health crisis. This resulted in a drastic increase in the number of online streaming platform users. This increase in users means new data security and the need for a multi-factor authentication solution.

However, many streaming service providers still depend on conventional identity verification methods, which leaves their networks vulnerable to possible fraudulent attacks. Online entertainment websites need to deploy more effective security measures to protect their networks. Effective and convenient security measures can also ensure that only legitimate users can access their services, mainly if the website imposes age restrictions. 

Entertainment in the Online Space

A Digital Media Trends survey from Deloitte showed that consumption of free, ad-supported video streaming services had seen an 18% increase in the US during the pandemic. Audio streaming platforms such as Spotify also grew in 2020. Music streaming services and podcasts are experiencing a significant rise in popularity and profit.

The Deloitte survey also revealed that around 48% of American consumers have dabbled in online gaming ventures since the pandemic started. The online gaming industry is expected to grow further in the coming years. The pandemic accelerated its growth and led to an increase in sales and a significant boost in user engagement.

Cracking Down Password Sharing

The continuous use of passwords to authorize login and consumption of streaming services can make platforms more vulnerable to data breaches and fraud. Some users opt to share their media streaming platform passwords with others so they would not need to pay subscription fees. While they trust the person they shared their password with, there is no assurance that other people with more malicious intent will not get the password and use it for their benefit.

Bad actors will continue trying to breach data and steal login details to use them for illegal purposes. For example, cybercriminals and hackers can use the account owner’s personal information and other relevant details to create fake accounts on other online entertainment platforms. These acts can have dire consequences for digital entertainment service providers if they fail to step up their cybersecurity measures along the way.

Effective identity-proofing solutions play a significant role in making sure that only real account owners have access to the platform services. Passwords, text-based, and email-based authentication processes are inefficient in proving that the viewer is the actual account owner. More layered identity authentication solutions can prevent unauthorized people from accessing users’ accounts on online streaming service platforms.

For more information about streaming services seeking more robust identity authentication solutions, check this article from authID.

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